Bad news if you're selling high-end wine:  Makers of high-end wines caught in 'dead zone'

This isn't really news, if you're in the wine business. But if you haven't been following the game, wine sales are up in the USA, but they're up for wines selling below $20 retail. For those selling at higher prices, times are tough. 

Now's when managing inventories becomes the most important brand management issue. Because if you have too much wine, and a high price point, you are likely in great danger of destroying your brand position by cutting prices in order to get desperately needed cash out of your inventory.